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M&A March 10, 2023

Understanding Public vs Private M&A Deals

In spite of innumerable differences, the final goal of any acquisition—whether public or private M&A—is largely the same: to generate value for the acquirer. But extracting value from public and private M&A is achieved quite differently. The structure, disclosure requirements, valuation methods, and post-merger integration challenges vary significantly depending on whether the target company is publicly traded or privately held. Understanding these distinctions is essential for dealmakers preparing for either type of transaction.

What Is Public M&A?

In public M&A, the buyer is acquiring a company that is already publicly listed and whose stock is being publicly traded on the equity market. Because the target's shares are listed on a stock exchange, the transaction is subject to regulatory oversight, disclosure requirements, and often shareholder approval. The publicly quoted share price provides a transparent, market-driven starting point for valuation.

Public M&A transactions tend to attract significant attention—from regulators, the financial press, and the market itself. Deals may take the form of tender offers, mergers, or stock-for-stock exchanges, and they often involve complex securities filings and antitrust review.

What Is Private M&A?

In private M&A, the transaction involves companies that are private and not publicly traded on any stock market index. These companies have very few disclosure requirements, and their ownership is typically concentrated among a small group of founders, family members, or private equity investors. Because there is no public share price, valuation relies on financial modeling, comparable company analysis, and negotiated agreement.

Private deals can move faster than public ones because there are fewer regulatory hurdles and no requirement to rally thousands of public shareholders. However, the lack of mandatory disclosure means the buyer must work harder during due diligence to uncover risks.

Key Differences: Public vs Private M&A

There are several important differences between public and private M&A transactions. These differences shape how the deal is structured, how long it takes, and how risk is allocated between buyer and seller.

Ownership

The ownership of public companies is distributed across several thousand—and sometimes millions—of shareholders, since they are publicly traded over a stock index. By contrast, private companies tend to be held by a much smaller group of owners, usually a family enterprise, a partnership, or a private equity fund.

Management

Management teams at public companies tend to have more corporate and professional experience. For example, more than half of CEOs at public companies have some finance or accounting background. In the case of private companies, management teams are often smaller, and it is possible that leaders have been promoted because they are family members or have family connections rather than through formal corporate experience.

Disclosure of Information

Most public companies are obliged to meet information obligations—ranging from quarterly audited financial statements to disclosures on all material matters—so getting information about public companies is much easier to obtain. Private companies, as the name suggests, are far less forthcoming with this information, making independent due diligence all the more important.

Financial Transparency

A buyer of a public company can expect more clarity and transparency in financial statements, which are prepared according to established accounting standards and reviewed by auditors. With private companies, the relative lack of oversight—with the exception of tax authorities—means different conventions are common. Cash accounting is one example. These variations can complicate the buyer's assessment of true financial health.

Valuation

Public companies come with a ready-made valuation: the publicly quoted price for the company. While the market price is not always fair, it provides a transparent benchmark for negotiation. Private companies have no such ready-made valuations. Moreover, there are other issues to account for, such as their lack of liquidity, which typically requires a discount or premium adjustment during negotiation.

Characteristics of Public M&A

The following are the typical characteristics of public M&A transactions:

  • Information disclosure: Extensive regulatory filing and public disclosure requirements.
  • Less founder presence: Founders may no longer be involved in day-to-day management.
  • Longer time to consensus: Material decisions such as M&A require shareholder approval, which adds time.
  • Straightforward deal structures: Combinations of debt and equity are typically used to reach the target company valuation.
  • Buyer beware: The seller faces far less responsibility for issues that arise after closing—public M&A tends to be viewed from a "buyer beware" standpoint.

Characteristics of Private M&A

Private M&A transactions tend to be characterized by the following:

  • Lack of information disclosure: No regulatory requirement to publish financials or material events, increasing reliance on due diligence.
  • More founder presence: Founders are often actively involved and may remain post-close.
  • Less time to consensus: Only approval from senior management or a small ownership group is required for the transaction to close.
  • Complex deal structures: Private M&A regularly includes some form of earn-out structure. Asset purchases are also common.
  • Seller responsibility: The seller can be held financially responsible by the buyer for material omissions during or before the transaction closes—for example, a pending lawsuit that was not disclosed.

Strategy and Goals of Public vs Private M&A

From a transaction standpoint, the goal behind every deal is the same: to acquire the company while generating as much value as possible. This means the lowest reasonable valuation, thorough due diligence, and well-planned post-merger integration. However, the path to achieving these goals differs.

Valuation

The price paid for the target company is one of the key success drivers of any transaction. In the case of public M&A, shareholders will vote on the deal, and the public share price anchors expectations. Companies should avoid being dragged into a bidding war. If the target company's voters are not interested in selling, it is usually wise to walk away. In private M&A, valuation is negotiated based on financial models, comparable transactions, and the strategic value of the asset, with no public market price to reference.

Due Diligence

Although due diligence is important in both public and private M&A, it is undoubtedly more of a challenge in the acquisition of a private company. Private companies avoid the regulatory spotlight and may have any number of quirks in their financials, operations, and legal documents. A robust virtual data room becomes critical for organizing, reviewing, and tracking the large volume of documents involved.

Post-Merger Integration

Post-merger integration (PMI) is equally important in public and private M&A, but the challenges differ. The business culture tends to be far better defined in public companies, which can make integration more predictable but also more rigid. Private companies may be more easily molded by the acquirer's culture, but the process can surface unexpected challenges when informal practices and personal relationships are disrupted.

When a Private Company Acquires a Public Company: The Reverse Takeover

Sometimes a private company may acquire a public company, not just to add value, but to go public itself. This is known as a reverse takeover, a reverse merger, or a reverse IPO. The buyer purchases the target company (a public company), which then becomes a "shell," with only its organizational structure remaining. The shares of the company are redistributed among the shareholders as per the terms agreed in the acquisition.

This is an increasingly popular form of transaction because it allows a private company to achieve public listing without going through the lengthy and costly traditional IPO process. The best-known reverse merger of all time was that of Berkshire Hathaway, the publicly listed holding company of Warren Buffett. He liquidated the original textile business in 1985 and merged all of his other assets into the publicly listed Berkshire Hathaway, transforming it into one of the world's largest companies by market capitalization.

How Data Rooms Support Both Types of Deals

Regardless of whether a transaction is public or private, a secure virtual data room is the backbone of the due diligence process. Both types of deals involve exchanging highly sensitive financial, legal, and operational documents among multiple parties—buyers, sellers, lawyers, advisors, and regulators.

For public M&A, where disclosure requirements are already extensive, a data room helps manage the controlled release of information to bidders while maintaining a complete audit trail for regulatory compliance. Granular permissions ensure that different bidders and their advisors see only what they are authorized to see at each stage of the process.

For private M&A, where the buyer's risk is greater due to limited public disclosure, a data room becomes even more critical. It is the primary vehicle for organizing the target company's documents, enabling thorough due diligence, and documenting every question and answer through a structured Q&A module. Dynamic watermarking and activity tracking protect the seller's confidential information while giving the buyer confidence that the diligence process is comprehensive and well-organized.

DocullyVDR supports deal teams on both sides of public and private transactions with a comprehensive suite of 22+ features purpose-built for M&A due diligence. Hosted across 60+ Azure regions with ISO 9001 and ISO 27001 certification and SOC compliance, the platform delivers enterprise-grade security including two-factor authentication, dynamic watermarking, granular permissions, and VAPT-audited infrastructure. With dedicated project management and 24x7 support from Docully SaaS Technologies Co. LLC—a Dubai-based provider operating since 2019, trusted across 100+ countries and 1000+ data rooms—DocullyVDR gives dealmakers the confidence to manage transactions of any size or complexity.

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